Recruitment marketing
Job post graphics from two recruitment firms I worked at, shared on social media to bring in candidates for open roles.
Hiring posts across three brands
Made in Canva for Bizforce and its two divisions, using the blue and orange from the Bizforce logo. The single-role posts show the role and the software it needs, then the requirements. The roundup lists open roles for all three brands in one post.
Open-role posts in Near's brand style
Job posts for Near's open roles, made with Near's brand template. Each one shows the role, the client and industry, the salary range and a short pitch.
Instagram carousels
Carousels I wrote and designed, with a hook on the first slide and one idea on each slide after that. Swipe or use the arrows to see every slide.
“Not again?!” pain-point carousel
Starts with a stressful Monday-morning feeling most people know, then leads readers to the caption for the rest. I added the handle and slide number to every slide so the brand stays visible when it's shared.
“Would you give you a 10/10?” self-leadership carousel
A carousel built around one question, on a teal background. I mixed script, bold and serif fonts to highlight the key words on each slide, and the last slide asks people to share their thoughts in the comments.
Instagram Stories
Instagram Story sequences where each frame has one message and the last frame asks viewers to take action.
Weekly live show promo
Promotes a free weekly live training and Q&A. The frames introduce the show and its hosts, explain why it started, share the week's topic, and end with an invitation to join. Gold headings on a textured grey background keep all six frames consistent.
Lead-magnet worksheets
Two downloadable worksheets I designed for a licensed psychotherapist and coach. Each one has a cover, an author bio, journaling prompts, exercises and a closing page about her membership community.
Cultivating an Abundance Mindset
Designed with a navy and gold marble look and botanical corners. The prompts are in navy boxes so they stand apart from the writing lines.
Nurturing Creativity and Mental Well-Being
The same five-page layout in a different colour scheme, with olive and taupe, leaf line art, and an arched title over an oval cover photo.
My own brand deck
WithKyla is the deck I made to introduce my recruitment services. It covers who I am, the roles I've recruited for, my process and the tools I use.
Recruitment services deck
Designed in Canva in grey, black and dusty rose. It groups the roles I've recruited for into six areas with matching icons, and includes my process and the tools I use.
Recruitment SOP
A sample standard operating procedure I wrote for full-cycle recruitment, built on the six-stage process I use with clients.
Full-Cycle Recruitment for Client Roles
Includes roles and tools, turnaround times, step-by-step instructions for each stage, a shortlist checklist, message templates, KPIs and rules for handling candidate data.
What I handle
The kinds of work I handle, and where I've done each one.
Calendar, inbox and meeting management
Managed hiring-manager calendars, interview scheduling and follow-ups across time zones at CPR Certification LLC, and handled scheduling and email management at Near.
Client communication
Handled client-facing communication, pre-screen calls and follow-ups for B2B clients at two recruitment consultancies, Near and Bizforce.
Newsletters and email templates
Drafted candidate and client communications, newsletters and email templates at CPR Certification LLC.
LinkedIn outreach and follow-ups
Built outreach and relationships with candidates and clients on LinkedIn at Bizforce. My candidate outreach averages a 30–40% response rate.
Social media management
HR Coordinator / Social Media Manager at Oxphone International, creating graphics and posts for the company's social media pages and job openings.
Graphic design, video and copywriting
At Bizforce I designed job post graphics, social media banners and employer-branding visuals in Canva, and wrote and scheduled LinkedIn posts, job ads and candidate-facing copy. I use CapCut for basic video editing.
CRM and pipeline management
CRM upkeep in GoHighLevel and HubSpot, and candidate pipelines in Recruiterflow, Workable, Ashby, Zoho Recruit and Airtable.
SOPs, templates and workflows
Created and improved SOPs, hiring templates and onboarding workflows at CPR Certification LLC, and maintained employee documentation and roster compilations. See the sample recruitment SOP.
HR, recruitment and onboarding
6+ years in HR and recruitment: full-cycle hiring at Near, payroll and employee records at Oxphone International, and onboarding workflows at CPR Certification LLC.
Experience
Four roles over 6+ years, covering executive support, HR and recruitment, client communication and social media.
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Apr 2024 – May 2026
HR Coordinator / Recruiter
CPR Certification LLC · CPR and first aid training courses
- Managed hiring-manager calendars, interview scheduling and follow-ups across time zones for the US market.
- Drafted candidate and client communications, newsletters and email templates.
- Created and improved SOPs, hiring templates and onboarding workflows.
- Maintained employee documentation and roster compilations.
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Jun 2023 – Jun 2024
Technical Recruitment Specialist
Bizforce · Recruitment consultancy serving B2B clients
- Managed client-facing communication and follow-ups.
- Used LinkedIn to build outreach and relationships with candidates and clients.
- Designed job post graphics, social media banners and employer-branding visuals in Canva.
- Wrote and scheduled LinkedIn posts, job ads and candidate-facing copy.
- Conducted pre-screen calls and coordinated next steps with clients.
- Handled reporting, data entry and candidate tracking.
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Jun 2022 – Apr 2023
Recruiting Specialist
Near · Recruitment consultancy serving B2B clients
- Ran full-cycle recruitment for accountants, IT, finance managers and VA roles.
- Sourced passive talent and qualified inbound applicants.
- Supported back-office admin: documents, scheduling and email management.
- Monitored LinkedIn engagement and adjusted posting based on response rates.
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Dec 2019 – Apr 2021
HR Coordinator / Social Media Manager
Oxphone International
- Supported HR with payroll processing and employee records.
- Created graphics and posts for the company's social media pages and job openings in Canva.
- Assisted with recruitment and handled employee concerns.
- Supported training initiatives and admin coordination.
Tools I use
Software I have used in day-to-day work, grouped by what it is for.
- Design and video
- Canva · CapCut · Loom
- CRM and outreach
- GoHighLevel · HubSpot · LinkedIn Sales Navigator · LinkedIn Recruiter · Apollo.io
- Projects and workspace
- Google Workspace · Microsoft Office · Slack · Trello · Asana · ClickUp · Notion · Zoho Projects
- Meetings and forms
- Zoom · Google Meet · Microsoft Teams · Google Forms · Typeform
- Recruitment and HR
- Recruiterflow · Workable · Ashby · Zoho Recruit · Airtable · Indeed · Glassdoor · Upwork · OnlineJobs.ph · VirtualStaff · Hubstaff
Social media graphics
Single Instagram posts for coaching and education brands, each made in the client's own colours and fonts.
Coaching offer promo
A promo post that sends followers to the caption for the programme details. I used black-and-white photo cards for Family, Career and Health, and kept the brand pink for the key word and the button.
Masterclass event promo
Announces a free personal branding masterclass with Stella Kikoyo. I put the session times in gold so people see them right after the title.